In 1978, Grooves was born. I decided,
with Ruderman's approval, to create a series of "one shots." These "one shots" where Grooves Magazine
devoted solely to one band at a time. Kiss became the first in the series. I was so
worried about the initial sales that I went to every magazine store in New York City and New Jersey
to see how Grooves was selling. We were fortunate to have been distributed by CBS. The first issue
sold eighty percent of the print run, which is an outstanding achievement for a new magazine. Successful
magazines sell fifty percent of their printed copies. Mr. Ruderman was ecstatic, and knew that this
intial success would carry over into the future. The staff and I were elated to still have jobs after
the first issue, and looked forward to a long run with Grooves.
The second issue was also devoted to Kiss, followed by an issue focused on John Travolta, Queen,
& Aerosmith. The next issue was another "one shot" covering Kiss. The Kiss issues, due to the
fanatical legions of the Kiss Army, sold more than all the others. Issue six was another huge success.
Kiss and their manager took notice of the success that the Kiss issues were bringing to Grooves.
The attention of Kiss and their management resulted in a civil action between the magazine and the group.
They charged the magazine with pirating their legendary image. Fortunately, the magazine made a deal
with Kiss. The Kiss issues would have their profits divided fifty-fifty between the group
and the publisher.
Though, the one-shot concept had brought about legal action, we persevered and released magazines devoted to:
the Beatles, the Rolling Stones, Bruce Springsteen and many more. These magazines garnered little attention
from the rock'n'roll public. Grooves then went through a metamorphosis, evolving from the Kiss Army "one-shot"
concept to a broader multi-band format. With the change to the multi-band format, we covered Punk Rock to burgeoning hip-hop music. Unfortunately,
Rolling Stone, Creem, Circus and other magazines had beaten us to the punch. The market for the multi-band format was saturated.
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